What are the gaps with Trade Desk? Cost/fees? Targeting capabilities? Service level? Product functionality/integrations? Thanks in advance!

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TTD is notorious for tech tax. Every little thing you enable on a campaign costs above and beyond (in intentionally complicated commercials) the actual platform fee you're paying. It's a one stop get fleeced shop.

BUT

They do everything programmatic and they do it mostly better than any of the platforms that aren't Google.

¯\_(ツ)_/¯

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I've had great success with TTD. I've personally never ran into any hard limitations that prevented me from getting what we wanted to run, running. That being said, if billing is of any concern, make sure your billing person is well involved in the initial talks so they are prepared because our billing person has said that TTD is one of the more annoying vendors they work with. Im not sure why, but I know we've had a lot of late fees and a lot of credits due to over billing.

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Not being Google

Or Amazon

Why The Trade Desk Stock Crashed Again | The Motley Fool https://share.google/9GsJMI0LX6ErvXhId

Two major ad agencies (Omnicom & Publicis) are now questioning The Trade Desk's pricing. The real story is more complicated.

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