What are you guys charging for 'monthly retainers' these days for 3-4 platforms? I feel like I’m undercutting myself compared to agency rates, but I don't want to scare off small business clients.

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Freelance sweet spot for 3–4 platforms right now is $3,500–6,500/month depending on whether you're doing strategy plus execution or execution only. Small agencies are billing $8–15k for the same scope, so you have room to move up without scaring anyone off. The framing fix: stop selling "platforms managed" and start selling outputs — content calendar, monthly reporting, paid performance — clients anchor on deliverables, not channel count. Also worth tiering: offer a $2,500 lite version so your real package looks like the smart middle choice. What's your current rate landing at — and are clients pushing back on price or just ghosting?

Curious what services are you rendering? Social media or strategy driven services for the clients?

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