What are your recommendations for maximizing salary in this industry? Whether it be behavioral, or just things that are recommended to climb the ladder quickly?

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Get a big name on your resume and stick around for a while, then jump to a higher position with commission at a smaller firm later on

smart

I like this response. Also, think that specializing and going into a smaller market later on is the move and will bring in a lot of money.

Specialize in the roles that bring in the money. Performance/growth, CRM, Product, direct ties to the money are where you’ll be able to make money.

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I agree, stay close to measurably adding to the top line for your company or client.

Biggest lever by far: job hop every 2–3 years. Internal raises average 3–5%; external moves deliver 15–30%. Loyalty is expensive.
Beyond that, the behaviors that actually move the needle:

Specialize visibly — be the person known for one high-value thing (paid media, brand strategy, creator economy) not a generalist who does everything
Own revenue-adjacent work — anything tied to growth, retention, or measurable ROI gets compensated more than execution
Negotiate every offer — most people don't, which means the ones who do win disproportionately
Build cross-functional relationships — promotions are political, and the people who sponsor you matter more than your performance review score

The uncomfortable truth: being great at your job is table stakes. Visibility and timing drive comp more than output.
What stage are you at — early career optimizing for growth, or mid-career trying to break a ceiling?

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I have an impromptu review tomorrow and am hoping to negotiate a higher salary as my role has been expanded since hired, and we have lost a designer with no intention of hiring anyone to fill the position. Hoping to get some comparable salaries to see where I stand and what to ask for.

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With the company for 3.5 years (6 months full-time and 3 years as a freelance designer)
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10% yearly bonus
I’m in KC. Company is in San Diego.

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Still feel underpaid on initial base salary :/

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