What area is the most customer centric in supply chain? Analyst here trying to learn

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Order fulfillment

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Fulfillment and Returns are directly touching the customer and have a high impact on CX and UX.

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Depending on what you mean by customer centric, the fullfilment process qualifies but so does reverse logistics. Processing RMA, and taking the product back painlessly is centered on the customer experience

Also depends on what you define as customer. End consumer? If you manufacture products, your customer is likely a retailer.

Fulfillment and returns are frequently both handled in the warehouse. Very complex work because of customer service requirements.

But I recommend not going too deep, it’s a black hole that will suck you in if show the least amount of interest.

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