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It’s brilliant and should be required reading for every creative.

‘Fame’ is no longer a currency. Neither is good work. We creatives need equity.

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It’s pretty fantastic and spot on. They’ve convinced a bunch of us that selling sugar water or shoes is some sort of calling and we buy it hook line and sinker.

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She’s right 🤷‍♂️. And that British Airways ad sucks btw

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It felt more like a personal attack and less like a critique. But also kinda like the author is angry at capitalism but thinks taking it out on Nils Leonard is more achievable.

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Nils did give the interview that inspired it and the author has a point. We’ve normalized working very, very hard to make a few, and only a few, people extremely rich. It’s strange that, in such a demanding industry, few get to retire. You don’t think Nils could spread that $200 mil around a bit?

It’s also a strange time for him to talk about ‘no passengers’. As the author points out, he makes himself the focal point for the agency’s best work while his employees take on the big, creatively bankrupt accounts that will allow him to scale up aggressively. Strategist, I don’t know if you’ve ever been at a good shop that’s sold or trying to sell, but it’s a special kind of hell. Suddenly, you’re taking on large, risk averse clients you wouldn’t consider otherwise, with tremendous pressure to keep the creative bar high. It’s the one industry where success means your job gets harder and the company gets worse all so a few founders can get rich and leave. We need a better system.

Nils might be an unfair target, but when you’re on your way to getting rich and decide to berate the industry through a campaign, you earned it.

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Good essay.

I have to admit that it took me an embarrassingly long time to realize something: It’s that the same propagandistic weapons that we use to convince people that some model of truck would make them whole or one brand of toothpaste was actually superior were also being aimed at us.

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For the uninitiated, Polina Z., a CD from Europe, drags the Uncommon work for D&AD (the shut up and do the work campaign).

Are you trying to get us to click the article to boost clicks to it?

I’m not easily insulted. Say more?

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