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Hey guys a slate is the little 5-10 second countdown on the front end of cuts you get when your edit house sends out the spots. It has the spot name, agency, length, etc.
it’s not a consumer facing thing.
What makes a good slate?
CW 2 you’ll know when you make your first tv spot 😊
...or someone could just tell me so I don’t look like an idiot when I make my first TV spot :)
Hi copywriter 2!
I’m going to assume the slate that OP is talking about is also known as a clapperboard. There’s one shown in the background of the new “Director” spot from Cricket Wireless (both Spanish and English language).
Now if that’s not what they’re referring to, either OP is going to correct me then berate us for not working on TV, or not and at least you know of one slate before you get on set!
Good luck, and I hope you never get an ACD like OP :)
https://en.m.wikipedia.org/wiki/Clapperboard
Thank you OP! I appreciate you clarifying that. I’ve only ever seen it called pre-roll when it’s sent to us. Glad I know it’s actual terminology.
I didn’t know the Cricket ads had a slate in them. Haven’t seen that one yet then!
There’s something charming about a good slate. Which post house has the best one?
Wax Editorial has a pretty nice one
I’ve always loved Mack Cuts
There’s something about watching spots on streaming apps that a lot of slates make it trough to the broadcast, I’m not sure what it is.
What is a slate??
I prefer to see “media offline"
Thank you! Go team!