What do you do when your creative partner has lost their drive or ambition over several months? They are talented but I am constantly out working them and starting the work process on every brief. It feels like if I don’t mention anything we’d be 2 days post brief and they’d be like when’s this due? I am also late 30s and they are late 20s… any tips on getting a new partner when you’ve been at an agency together for a few years?

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First, check in with them and ask if there is anything they want to vent or talk about. Life happens too - we’re not machines. Be human. Also late 30’s here. Burn out in this industry is real.

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Have they always been like this or did it just suddenly happen?

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Since the start of the year

They could be burnt out. Check on them, ask if everything’s okay, you’ve noticed they aren’t as excited about work lately.

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What I did is get laid off because they didn’t like the work we were putting out. I had to do almost everything. You may need to figure out a new job.

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If you’re posting this message here it’s time to go. (I mean that)

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“Go” as I find a new partner. IMO, leave them before they flame out and leave you hanging there and without a partner. It sounds like your current mate is cooked. That doesn’t mean you have to be. Take care of yourself, sometimes that means making the hard decisions.

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