What is the back of an envelope kind of estimation of a drug’s market share considering there’s one in market already?

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Generally use 59% / 41% if it’s a 2 drug market and no significant differentiation. A lot of papers published that will give you numbers around that.

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Any resource links available?

Best way to do it would be to identify an analogue situation. Eg a drug that’s been on market for a long/short time then a second class competitor comes in with a (un)differentiated profile. Then look at iqvia data to see how share was inpaxted

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McKinsey put out a report on pharma market share based on order of entry some years back. Google and find this and you’ll have something reasonable to use/cite

Understand whether it’s targeting first / second / third line therapies is also important + then if multiple drugs already in that area, look at IQVIA / EvaluatePharma data to see how relative revenues / volumes changed on new drug entry

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