What is the difference between corporate strategy and business development?

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This is like the 3rd or 4th time this question has popped up — I’m wondering what may be leading to the confusion.

BizDev is sales— cheers to whoever came up with that very confusing title.

CorpStrat- is the internal team that helps set the direction for the company; it can take on a lot of different forms but it will be the truest form of strategy consulting — assessing the market, where the company is and what opptys exist. This may look like very broad projects, special projects etc.

likefunny

BizDev is more than just sales, it's more like "Sales & Marketing" which can be a pretty broad umbrella.

It can definitely play a significant role in organic growth strategy (who to market to, which markets, pricing strategy, innovation pipeline, etc.)

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Corporate strategy often includes corporate development, which is mostly focused on inorganic growth strategies (i.e. M&A).
Business development focuses on organic strategies, either new clients or partnerships.

The scope of each area changes in every company, but I think this summarizes the main difference.

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M&A and Financial Modeling is Corp Dev, Strategy is an internal consulting team for leadership

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In fact, i think all of you are confusing Corp Dev and business development. Very important distinction.

Business dev is indeed sales.

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I have recently seen roles on LinkedIn that say “corporate strategy and business development”. Was confused as hell why they would be bucketed together.

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Maybe because corp strategy is fundamentally about developing the business.

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Biz Dev is sales and about generating organic growth
Corp Dev is M&A and inorganic growth
Corp Strat is all enterprise level strategies
Corp Strat roles and Corp dev roles are sometimes called the same thing or grouped together.
Confusingly, Biz Dev is sometimes applied to roles that are actually Corp dev, but usually not vice versa.

likesmart

I think he's confusing corporate development with business development ****

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Biz Dev can mean very different things at different companies. A lot of places BD is lead gen and sales. Other places like pharma BD is partnerships and licensing

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My client’s bizz dev team is very intertwined with strategy to the point that the distinction is meaningless (they do tend to focus a little more on relationships/strategic partnerships)

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Three ways a company can take products/services to market:
1) Build - sell stuff that in-house teams develop (eg, Google’s core search ads products)
2) Buy - acquire a company that sells stuff you can’t “Build” as well on your own (eg, Google buying YouTube and scrapping Google Video)
3) Partner - integrating your company’s stuff with another company’s stuff, which might require complex API-based integrations, or could be a simple sell-through partnership (eg, Google partnering with Apple to be the default search engine)

Corp Strat advises on all of the 3 categories above. On the other hand, if you exclude the core Sales function, Biz Dev is mainly #3 (Partner).

likehelpful

I’ve heard that corporate strategy is 90% backoffice transformation and 10% strategy/due diligence work. Is that correct?

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No, depends on the company. I’ve interviewed with a variety of companies, and someone do biz transformation/ operational work primarily and some do growth strategy

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