What’s the deal with brands insisting everything in their commercials be “brand colored”? Plates. Shirts. Couch pillows. It’s like they think people will see a shade of cerulean and go, “Oh my god, that must be a [Brand Name] plate!” this is obv a pet peeve but it drives me crazy. what’s the reason behind this? so many of my clients insist we color correct things in post and i don’t see how it makes a difference.

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Posting as :
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Everyone needs to justify their job, our clients included

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It's a popular art direction style from agencies. It gives that DTC vibe.

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The thought is that it helps reinforce brand recognition. All phone and insurance ads look and feel similar, but if everything in the spot is Sprint yellow to an obnoxious degree, you’re less likely to misattribute it as an AT&T spot. Which is a big deal when you’re paying a lot to ensure your message is linked to your brand.

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Subliminal.

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Brand cues. The brand will subconsciously be reinforced throughout the ad. If someone remembers a key moment from the ad and the colors are part of that memory, they are more likely to remember which brand it was for

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Yeah, I never noticed it before I was in the game, but now I can't stop seeing it.

Distinct Brand Assets

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