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Everyone needs to justify their job, our clients included
It's a popular art direction style from agencies. It gives that DTC vibe.
Rising Star
The thought is that it helps reinforce brand recognition. All phone and insurance ads look and feel similar, but if everything in the spot is Sprint yellow to an obnoxious degree, you’re less likely to misattribute it as an AT&T spot. Which is a big deal when you’re paying a lot to ensure your message is linked to your brand.
Subliminal.
Brand cues. The brand will subconsciously be reinforced throughout the ad. If someone remembers a key moment from the ad and the colors are part of that memory, they are more likely to remember which brand it was for
Rising Star
Yeah, I never noticed it before I was in the game, but now I can't stop seeing it.
Distinct Brand Assets