What’s the draw of product marketing? I see a lot of my MBA classmates going into these roles but don’t really get the appeal

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Want to get into tech and it’s the easiest role to get

likehelpfulfunny

Well apparently im doing something wrong then

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Eng & PM roles require coding/technical abilities, and a Product Marketing role is closer to product and not quite the classic Brand Management that most MBAs pursue for marketing.

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Why not just ask your classmates directly what drew them into those roles?

likesmart

1. $$ / WLB mix
2. Path to PM

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They’re fun roles

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Money

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Because they don’t have the skills to go into PM

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Which school did you go to?

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It’s probably more fun and less work than a lot of strategy consulting

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