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Probably just….not bringing it up
Holding companies don't care that they laid off 25% of their staff in the last 18 months, they're going to Cannes and they are going to have an amazing time.
Same can be said for most independents.
Our whole exec team is flying out. No one from the teams of the two campaigns we have entered are going lol.
This definitely tracks. The exec team will also enjoy huge bonuses at the end of the year which is where most of their yearly earnings come from. Not salary.
It’s the most embarrassing thing our industry does. I love winning but I want no part of the charade. It makes us look like fools, especially now
It's the most tone deaf event in our industry and they'll spend millions for a giant executive crew to show off Lord knows what