What's your advice for someone who is just starting out in marketing? Is specializing early (e.g., SEO or content strategy) better than starting broad when trying to grow a career in marketing?

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In my opinion, early-career generalists advance faster. Specialization helps later when you aim for leadership or niche expertise, so I wouldn't worry about it till then. Use this time to find out what your strengths in this field are, and obviously to adapt to all the AI developments.

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Be as broad as possible-- work across departments and get your hands in as many projects as possible. Volunteer to do the work no one wants to and you'll earn respect and get tapped for more projects.

If you 100% know what you want to specialize in and have the opportunity to do so, not a terrible idea. There is value, though, in starting with a more generalized role. You’ll learn how a lot of different things operate, and that will help when/if you want to dive into a niche.

I think it takes a two-fold approach: you need to be a generalist overall, but with one thing you know passionately, enjoy, and can make an immediate impact, i.e., social media marketing, analytics, writing.

This is such a tricky question. I think think get more hands on responsibility and more opportunity yo lead day to day projects and potentially be client facing when you’re a specialist. However then it is so easy to get pigeon holed and it can be difficult to switch roles. However I personally think that it makes you a better generalist when you know first hand what a specialist needs to do everyday to deliver on their work.

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