I’m so tired of hearings “we want to keep the meeting small”. That’s fine if you don’t want to include me but when you promise the client something that you didn’t clear by production..

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Posting as :
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Never understood that line of thinking. “We don’t want to overwhelm them”. But account services has 4 layers sitting there, all apparently mute.

likeupliftingfunnysmart

Don’t come back crying to me for your poor judgement

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Production teams focus on logistics and details often getting pretty in the weeds regardless of the topics and tone set by the account teams and client. Since many clients prefer not to hear how the sausage is made, production sometimes derails calls entirely and some of my clients have specifically asked for prod not to be included in “smaller group check ins”. The end goal is to elicit genuine feedback from clients and while not ideal, sometimes this means excluding production/creative from the conversations. It really is unfortunate because clients want the truth but in reality, they can’t handle the truth, and that is why account teams exist, to finesse communication of facts in a way that doesn’t scare or bore clients to the point of shutoff.

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It’s not about production, it’s that you are personally unhelpful.

I’ve never ever turned away a good producer (meaning a problem solver) from a meeting ever but hate a naysayer and don’t need another one in any meeting ever.

Be best

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