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Welcome media friends!
Media buying burn out. Is strategy any easier?
So about that Google lawsuit...
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datorama could work if your data is already perfect, but god knows in this place it never is
ETL=?
Our firm went cheap and signed with Improvado. It’s bogus. Google Data Studio does everything they claimed, but reliably (and free). Our firm went so far as to ask for refunds of upfront fees paid. Disaster.
I think Tableau is becoming a gold standard for visualization.
🙏🏻
Datorama is hot garbage. Id take tableau, domo, even Microsoft BI over datorama
I think Tableau offers the best visualization but weak on ETL, Domo has a really pipelines but iffy viz, and Datorama is good but not great with both
Salesforce just bought Tableau. Thoughts?
I hate when great tools get bought...
For media campaigns, Tapclicks or Ninjacat have everything you need and it's cost effective. Datorama is crazy expensive and Tableau is not great for cloud based data and the learning curve to set it up is steep. Googledata studio is great for Google ads or Google Analytics but is tough for any other 3rd party sources.