What’s your take on QR codes in advertising campaigns? Do you still see them as an effective call to action, or have they become overused? If a campaign relies on a QR code, does that make it feel outdated or less creative? Curious to hear your thoughts.

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They have their place. Print materials and even in unique digital experiences they can be very effective as both a driver and conversion point.

That said, if your campaign relies on a QR code. You’ve lost the plot.

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Some QR codes are essential in order to move from one medium to another. In other cases, asking someone to remember a URL to go visit later is asking for a lot .
For OOH QR codes are a good way to measure effectiveness from one placement to another with smart tagging.
Does everything need a QR code? Absolutely not, but they continue to be effective - you still have to make something that people will want to see.

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