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junior by thomas Kemeny (or something like that) is really good for tone of voice and writing inspiration
the advertising concept book, hey whipple squeeze this - second Junior.
Rising Star
- hey whipple squeeze this
- the advertising concept book
- The copy book by D&AD
- all award annuals (D&AD, One Show)
- all books from Dave Trott
- well-written and red
- Ogilvy on advertising
a bit broader but very interesting
- buyology
- thinking fast slow (Kahnemann)
https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X/ref=nodl_
https://www.amazon.com/Life-Advertising-Scientific-Classics-Library/dp/0844231010