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Come on now.

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The school of hard knocks
The Prince by Machiavelli.
If executives need to approve the effort, remove them from the suggested people that need the training 😉
Make sure it has a section to explain what to: cc: and bcc: are intended for.
Ask your sister media agency for a presentation. I'll bet they have one. We created one because of the poor communication, lack of professionalism and efficiency when dealing with partner community, sensitive items, and clients. It covered subject lines, objective of meeting, To vs CC, action steps, specificity, writing for mobile devices etc.
Check the Emily Post Institute