When agencies say they’re focusing on “real work” instead of “award work”, is that a healthy correction, or just an excuse for safer, less ambitious and mediocre work?

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Why can’t they be one and the same?

likesmart

they are saying they can’t afford to keep trying to win an award.

funny

“Award work” has killed this industry.

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It’s all hogwash BS meant to build trust in leadership. Bills need to be paid and this is the best way to say that.

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mischief wins effies.

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