When stating salary, how often is annual bonus a factor in total compensation here? Does it change when looking at media vs creative vs other types of agencies? My role expects 20-30%.of annual

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Bonuses are never guaranteed so i typically state my base plus bonus (and optiones) my base i make sure I'm happy with. When bonuses come out its typically around 30-60% of the desired. Lucky if you get close to 100% of the bonus. Really depends on how well the company is doing. So basically when negotiating look at them separately. Make sure you're happy with the base.

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I never factor in bonus cause there is zero control over it. Make sure your base is good

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Been in this industry 15 years and had two bonuses. Both came the year of a promotion and both I would’ve rather had that money as a bump in salary.

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The bonus is a gift. Don't work for gifts.

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