{ "media_type": "text", "post_content": "Where’s the best place to find marketing case studies? Ideally I’m looking for examples of sustained success over years, instead of singular campaigns or stunts that the awards tend to focus on", "post_id": "5f837c54bff55600229effc0", "reply_count": 13, "vote_count": 4, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }
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Where’s the best place to find marketing case studies? Ideally I’m looking for examples of sustained success over years, instead of singular campaigns or stunts that the awards tend to focus on

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WARC had great case studies as well

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@BS1 - Are you telling me for years now I could’ve had some WARC intern doing my desk research for me?...

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Strategy deck due tomorrow?

likefunny

9 pm tonight actually

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Try to find Binet & Field examples. They write about how most effective campaigns take multiple years to realize full potential and advise marketers against looking only at short term.

likehelpful

Cannes has creative effectiveness lions. To win, you have to prove success over a number of years, I think.

https://www.canneslions.com/enter/awards/impact/creative-effectiveness-lions#/

Also, I'd guess the effie's have categories for sustained effectiveness.

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I’ve entered Effie’s Sustained Success awards and went through a similar process. I found the most relevant case studies for this by going to Effie’s website / past winners database and you can filter your search by past winners of Sustained Success. A few of the entries / winners can be viewed publicly in Effie’s award database (mostly case videos or sometimes the entry word doc)

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WARC is the best. They are great for marketing effectiveness and have IPA papers too. Not sure if you have a log in but PM if you want something pulled

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