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WARC had great case studies as well
@BS1 - Are you telling me for years now I could’ve had some WARC intern doing my desk research for me?...
Strategy deck due tomorrow?
Rising Star
9 pm tonight actually
Chief
Look up the Penta Pencil in the One Show Awards.
It’s awarded to a team of Agency and Brand who, together, have created stellar work for the last five years.
Here are the 2018 winners for example when Snickers won for “you’re not you when you’re hungry”.
https://www.oneclub.org/awards/theoneshow/-archive/awards/2018/all/21/penta+pencil
Try to find Binet & Field examples. They write about how most effective campaigns take multiple years to realize full potential and advise marketers against looking only at short term.
Cannes has creative effectiveness lions. To win, you have to prove success over a number of years, I think.
https://www.canneslions.com/enter/awards/impact/creative-effectiveness-lions#/
Also, I'd guess the effie's have categories for sustained effectiveness.
I’ve entered Effie’s Sustained Success awards and went through a similar process. I found the most relevant case studies for this by going to Effie’s website / past winners database and you can filter your search by past winners of Sustained Success. A few of the entries / winners can be viewed publicly in Effie’s award database (mostly case videos or sometimes the entry word doc)
WARC is the best. They are great for marketing effectiveness and have IPA papers too. Not sure if you have a log in but PM if you want something pulled