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The client likely owns the pitch ideas, unfortunately. Check the contract
Yes that’s true, especially if they paid a pitch fee.
Welcome to the wonderful world of being a production company and director in a triple bid.
Read the fine print of the RFP. The client likely owns any ideas pitched--especially if it was a paid pitch. It's a shitmuffin move, but totally legal.
Take them to court!
Name the brand name the brand name the brand name the brand...
Letter to the editor of Campaign or AdAge...call them out on it.
Sounds like the clock winding down on a desperate CMO—calling a pitch, firing the agency a year on, needing a silver bullet they can call their own.
How original was the idea?
Our paying clients already do this as well. Lol.
That's the game, sadly.