Which do you find more effective? Sticking with your larger platforms like TikTok and Instagram? Or more niche social platforms like blogs, Behance, LinkedIn? If you say, “it depends,” what are the circumstances?

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Think like a fisherman, you have to be where the fish are. Whatever your product or message, there are probably some platforms that are just more attuned to that. It does you no good if you can create content that may fit the format of a platform but your audience just isn't there. To that end, there's nothing wrong with doing a test campaign on some unlikely platforms, you may discover there's more opportunity there than you first thought. But that's the general idea, meet the audience where it is.

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Yes, that still holds true. I’m also trying to be on the lookout for where that next influential platform will be.

For broad reach and engagement, TikTok and Instagram are great, especially for brand awareness. But if I'm aiming for thought leadership or targeting a specific industry, LinkedIn or even a well-curated blog are more effective. It’s about knowing your audience and goal!

You make a good point about thought leadership and making them more credible sources in my opinion.

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