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I think there's still a lot of value in influencer marketing, despite constant and ongoing scandals with creators. But we are almost exclusively focusing on micro and niche influencers. We no longer drop massive contracts on creators with millions of followers who get canceled every other week. We stick to smaller creators with more modest followings who tend to trust their influencers more because of the perceived authenticity of a micro influencer.

Absolutely. And influencers are often loyal to companies that value them when they were small. I have a colleague who got in with a massive influencer when they still only had a few thousand followers, and that influencer now charges significantly more than my friend's company can pay for sponsorships, but she still routinely shouts out the brand and shows love because they gave her a chance when she was smaller.

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Noob question - I want to consolidate the dates into a single dates column. Would numpy or pandas help me reorganize this dataset effectively or should I do it within excel?

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I messed up my screenshare in a meeting with 2 colleagues and showed my personal email that had scheduling info for my onsite interviews with another company. I closed it but it was up long enough for them to see it. Now they both pretend like they saw nothing and I felt panic for some reason. How were your experiences when letting it out the bag early like that?

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Private Equity groups at Oliver Wyman, S&, and EY Parthenon have all invited me to interview. Alix Partners has reached out to build out the Galt Co acquisition. 1. Anyone else who is considering a move to private equity consulting, are you concerned with joining at what could be the peak of M&A? Are these companies being rational in such a hot market when it comes to hiring? 2. Any thoughts on the quality of these teams relative to one another?

likesmart

I received a Senior Game Developer position at Globant Game Studios and just wanted to know if anyone has any idea about this department. I received Bangalore as the base Location and they told me Pune is having all the team, in future will they ask me to join in Pune? Which I don't want to.

Globant

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help I literally never learned to properly case and have an interview coming up with BCG, what are the best resources for me to use?

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Can anyone refer me Globant India Pvt. Ltd. For Java developer position.

YOE : 6
Tech stack : Java spring,springboot

Hi guys,

I have to prepare a case for a selection process. They tell me that I must find the best way to hire a Head CRM and a Senior Data Analyst. I am stuck in the hire flow process, could someone give me some steps or advice on how to deal with the hire flow in both jobs?

Thanks very much!

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Hi fishes, could any one help me on how to withdraw of money and how much can be withdrawn ?

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Can someone tell me about the profile for Deal Analytics – Restructuring in KGS Deal Advisory

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Hi Fishes,
I have an experience of 6 years in Production and Application Support. I have worked as middleware administrator as well for Jboss and Weblogic.
But due to the diminishing demands of the role in IT industry , I am planning to switch my career in Devops or AWS which would help me grow.
But I am not sure without any practical knowledge, will I get a job at this many years of experience in a different profile.
Do companies hire for AWS profiles with good packages at beginners level?

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Hi guys, yoe: 18; tech: Java j2ee cloud tech leadership..looking for Director level roles in Hyderabad in product companies. Cctc:55Lpa; What's ideal ctc to look for?

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Hi People, I am an immediate joiner with 5 years of experience with PwC in RPA Domain. I am currently in Dubai and looking for job opportunities in the field of Consulting, Business Analysis, Digital Transformation or RPA domain.

Any help regarding openings and job opportunities will be helpful. Thanks in advance.

Hi All,

Currently I am in big4 india.

I received a temporary employment contract from a very reputed company in Dubai based on my previous association with them.

I know only limited contract or an unlimited contract. What is this temporary employment contract? Can someone help me?

I’m switching from pwc to Deloitte. Best and worst changes to overall benefits (insurance/coverage wise and just firm environment)?

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Best place to work in Newark airport for long period of time if you can’t afford a lounge pass?

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Looking for some material for a crash course in IT strategy consulting - books article etc. any recommendations would be appreciated

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What do people take into account when deciding your exit date before grad school? What is a typical last day for GSAP folks?

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Hi is there any year end bonus / appraisal for the employees who are joining in December?

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Do consultants within Huron's Life Sciences practice (e.g., Senior Associate, Manager levels) typically travel to client site Mon - Thu?

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What kinds of strategy projects would best prepare you to exit to a clinical stage pharma start-up and support their business strategy through clinical trials / an ipo?

likefunny

Additional Posts in Digital Marketing

What’s going on with those LinkedIn job opportunities right now??? Has anyone gotten one lately? What did they say? I’ve gotten one job opportunity through LinkedIn, while freelancing, so far.

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So, recently got put on a PIP after six months at my new job., two days after I told my boss and HR I recently learned I have a cognitive disability caused by an illness. The PIP was mostly because I forgot some deadlines, but also they said I need to be more professional in emails (even though others use zero punctuation and a lot of emojis. To clients.) and simultaneously ask more questions and ask fewer questions. Should I just assume this is unattainable and look for a new job again?

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Is it totally weird to request another meeting after getting a job offer to make sure it's a right fit? 🤔

I've noticed that sometimes I still have lingering questions. ❔

I've been burnt out by toxic work environments, so I don't want to make another mistake. 🙄

How would you handle this logistics of this meeting? (Timing - after the offer but with time before you start? How to phrase the reason why?)

Thanks! 🔅☺️

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I work as a marketing consultant and I love my job. It’s the career for me and I want to advance my career and climb the ladder. What are some of the typical positions that are pursued after a marketing consultant role? What are some pointers that you can give to someone who wants to advance their career? What are some things that I can do now to prepare me for that next role?

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For those who work in Agencies, how do you accurately identify the work capacity of your Account Management team? I’m currently comparing against account billable/number of accounts, however, there are still discrepancies. I layer on time tracking, but smaller billable accounts will sometimes be just as demanding as larger billable accounts which create profitability issues.

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I’m interviewing for a job and am in the third and final round. I have to develop a strategy based off of a case study and then do a 30 minute presentation to a panel of people. I haven’t ever done this before. Does anyone have any advice or best practices for this?

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Is automated bidding the only way to go about? I know manual bidding may not be efficient but is there a middle path where you can get good efficiencies but also have control over your bidding?

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Social media managers — can I see your portfolios? Or any advice on how to showcase a portfolio in terms of what platforms to use etc.? I’m looking to create mine!

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Need advice! I accepted an offer mid Oct and just found out my new company opened a new role above me at the title I was asking for originally but was told I would move up when they were ready to build out the team. I am over qualified for my role now and already meet the exp of the new role above me. Very salty and feel like they are setting me up to feel stuck before I even start. What do I did?

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Has anyone transitioned from traditional to a digital role? How did you go about adjusting? I'm in print looking for a new opportunity to expand to digital. I'm not sure where to start.

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Hi so I need help. I currently work to bring clients into the company i work at for web design, social media management, and brand strategy. I also do this as feeelance on the side, so where do I draw the line between who I refer to the company I work for or who I personally do freelance for? I don’t want to short out the company I work for but also love freelance and am more than capable of the work.

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Tips on looking for a remote position in the communications, Public relations, or marketing field? Everything I find seems to be a scam, way underpaid, or a 100% commission based role.

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Facebook Ads after iOS 14 changes.

I'll share my experience and urge you to share yours:

Since iOS 14 changes, Facebook ads isn't the same anymore. Why?

A. >75% iOS users denied tracking. They are no longer tracked across websites/apps. Facebook lost its edge.
B. Targeting and conversion tracking aren't as effective anymore.
C. Many advertisers have been migrating their budgets from Facebook to Apple and Amazon ads.

What's your experience? Let's all learn.

#FacebookAds

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Hi all, looking for a referral for product marketing or social media at Microsoft, can anyone help me out?

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Hey everyone! Could you recommend any good materials/books/courses on IT services, B2B marketing?
Thanks! 🙌

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I’v been in digital marketing for almost 5 years. I want to switch to marketing operations or research, because I find I’m better at and more interested in market research, audience research than keyword research or writing ad copies. I applied for some marketing research and operations roles, but no luck.

I understand I don’t have enough direct experience and platform experience, like Nielsen.

Any advice?

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CTR, contracts and department overhaul

our marketing dept is undergoing a complete overhaul. under old leadership, a $75k 12-mo contract was signed to a marketing group that handles our SEO, blog and everything Google Ads. All things I can and am in training to do. Current CTRs on G ads seem pitiful at no more than 0.75%. My meta ads coast around 4-6%. During this overhaul, would it be wise to not renew our contract, and negotiate for me to take over these roles and leverage a raise?

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Hi everyone, I have a quick question that’s kind of silly. I work at a pretty small company leading marketing. My title is technically Marketing Lead but I want to put Head of Marketing on my LinkedIn etc. I think of these titles as totally interchangeable—I just like the way the second one reads better. I know titles don’t really matter, but I’m battling a little bit of imposter syndrome.

What does everyone else think?

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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.

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I’m still in the entry levels of digital marketing and I’m looking to expand my skills. What would you suggest to get certified in or skills / programs to learn.

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