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Highly recommend Broderville
Promobile Marketing just did one for me in Times Square -they killed it
I worked with a NYC company called Giant Spoon when I worked for Warner Brothers Discovery. This was NOT a quick / nimble street marketing thing, our event had high production value and Giant Spoon had a lot of process to sort through.
They delivered and my execs were pretty happy with the results. If I were involved in hiring them again I would address some things from the experience that I'd hope to improve for the next time, but they're certainly worth considering to see if they're right for your show.
At that same time I bid a NYC company called Production Glue. We didn't hire them, though I would have been happy to do so -- but the other company kinda had an inside track at that time.
Tool Experiential
Do not hire TH Experiential.
Oh dear.