What are your top 3 favorite pharma directors? I haven’t shot pharma in a while and don’t have extensive experience in it. NY based directors a nice plus but not a must. Forget COVID, just trying to refresh my memory and look at reels. I’m based in NYC, if that matters. Budget is decent. Thanks!

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personally, i would never have a category of “pharma directors” as it should be about they type of creative, not the category of client. it is great to have a production partner that understands the needs of pharma (regulatory, supers, etc) but that is something the agency needs to manage.

better to look for a director who is appropriate for they type of work (live action, testimonials, animation, dialogue, etc.) and IF they have pharma experience, great.

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+1 on this response, it’s exactly what I was going to say. Certain types of work require niche specialists, like food or liquids tabletop work. But Pharma isn’t really a specific category as far as filmmaking goes; just select the right director based on what the creative calls for, and explain all the Fair & Balanced requirements you production and post houses as part of the briefing.

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Check out Rick Knief at Table of Content.

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Appreciate this, thanks.

I had a great experience with West Sarokin at The Mill. Agree though, not really specific to “pharma directors”

To the extent that there are certain ways of working it might be important to ask if a director’s production company has experience with pharma, because you might need different types of support. And think about both a director’s filmmaking skills (apparent on a link) as well as his/her collaborative skills...which can require a deeper dive.

Clarification, I should have said a pharma job has come up, interviews with patients and doctors, real people basically, and I’d love suggestions. Agreed pharma is a big category and can encompass many things. Any further suggestions then? Thank you.

http://www.sandrofilm.com/motion Sandro does exactly that work, and shoots the stills as well. Thanks

Dave Schmidt @ nakedcityfilms.com. This is what he does!

Thanks very much

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