To fellow Agency Producers. how often are you doing print producing, as well as video production? My agency doesn’t have a print producer in house, and I am finding myself doing that job + the normal video production of campaigns we continually do. I feel over worked and underpaid. Any advice or thoughts?

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It’s part of our job. I’ve done a ton of motion shoots with a print shoot happening alongside. Just keep killing it and show your worth.

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Thanks! Any experience in projects like board/card game production? That’s where I am currently finding myself. So not just photo and video shoots, but more non camera production.

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I understand what you’re actually saying, it’s disappointing to me that more people don’t. The confusion over print production (i.e. producing printed materials) vs. art production (i.e. producing still art assets, like photo or illustration) and the different specialized skillsets for each. I have very very little print production experience. Don’t know a thing about paper, printers, color, etc. It’s so specialized. Not that people can’t know a little about all facets of production but I know plenty of broadcast producers who wouldn’t touch a print production project with a 10 foot pole for lack of interest and knowledge, honestly. I don’t have a solution for you but I wanted to at least let you know someone out here understands what you’re actually saying. 😂

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Eek! Yeah I missed that too. I started in magazines, so do have some print production experience. That’s never come into play since switching to the video/photo side of things. I’m sorry I don’t have great advice, but wanted to let you know I feel for you!

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As a Junior, be glad you are getting additional exposure and experience. In the long run you will he paid more for having the extra skill-set. Additionally, production departments will continue to be more ‘integrated’. You will be happy to know all of this in the future.

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Yeah, a head of production I worked for years ago wanted his producers to be well versed in all aspects of production from print, OOH, digital, radio and TV. And since most productions now are integrated into different media and platforms, it’s a big plus if you can plan and do it all.

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I totally get it. As a broadcast producer, I don’t want to produce anything else, for lack of interest and knowledge. However, it is more common these days for broadcast producers to crossover to other disciplines since more and more production departments are becoming integrated. It’s the cheap way. The quality way would be to hire folks for each discipline, quality over quantity is the right way.

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I love working in the discipline of print production. Finding employers who can afford an expert in individual crafts is getting few and far between. A person can dream.

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Producers produce. It shouldn’t matter what channel or type content you’re asked to create.

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We folded our print and broadcast producers together into one department a few years ago, so many producers crossed over and developed a new skillset.

Very very commonly have done motion and stills together.

Not unusual to have print piggy back on video. Get good at it, expand your connections, it’s just additional experience you can point to

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