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Toronto ad fish 🤠 I’ve spent most of my career working as a copywriter in London (6 years here, 2 years Toronto) and the market is pretty different here. I’m planning on moving back home but wondered….how do you find work in Toronto? Agencies barely post openings, is the recruiter scene strong? Is it mostly who you know?
What’s it like at Camp J these days?
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No serious person is pushing for AI gen content to replace the kind of work most Creatives actually want to make.
(it largely can’t and mostly shouldn’t)
But in the parts of the business that are actually growing right now (performance, personalisation, DCO, etc.), that push already happened.
(many Creatives happily ceded that ground while others led the shift)
5+ years of AI trainings, demos, workshops, emails, press releases, rebrands, and on and on…
For something so disruptive, we sure love taking the time to talk about how to adapt or when the sky might fall.
[The real answer is hold co. execs, board members, and share holders]
clients.
We’re making so much AI junk now.