Why are Amazon ads always so bad? Out of touch, out of focus, etc. I notice this across markets and mediums. I’ve worked on them before for a TVC and I was absolutely in awe at how many cycles they have before accepting some of the worst options possible.

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Bc they’re not creative people approving the ads. It’s people who have “marketing” degrees or have been moved into that dept.

likesmart

They mostly have MBAs now, which stands for “majorly bad atcreativethings.”

I read “why are American ads always so bad” and got excited to see comments. Bummer

likefunny

When you have to appeal to everyone and your image is already that of a mega corporate overlord, it’s hard to imagine them wanting to do anything that’s not lame and boring. They have basically zero competition.

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Not always. A few years old, but this is still one of my favourite Christmas ads: https://m.youtube.com/watch?v=RJFReMY6Rgw

Senior marketer responsible for all their good work left shortly after this.

helpful

Droga London around 2018-2020 did amazing work for them.

How did you feel about the fairytale ads for Amazon delivery? I thought those were nice

“Let's rent Venice” Amazon? $500,000,000 mega-yacht Amazon? Out of touch?

Because cult-like conformity to their corporate “values” (or whatever they call it) is more important at Amazon than things like originality or creativity.

Easy answer: Bc no matter how bad the ads are people are going to continue to use/buy from Amazon anyway.

W+K did a pretty decent one a few years back for Amazon. It had a queen song and wasn’t terrible

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