Working on my portfolio over the break... what's one major piece of advice you'd give?

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Show work you want to do more of.


Spend more time thinking than you do comping or writing. Make sure the insight and idea are great before you move into execution stage.


Don’t make videos (unless you have produced film). No one wants to watch case studies for spec ads.


Even if you have a video, share images from the campaign, too

Because most CDs don't want to watch a student video.


Show your process and explain in as much detail as you can how you got to the final result.

Don’t use Wix

Go easy on descriptor copy, pictures are nicer and more impressive.

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