Minorities in Marketing

If you had to pick one industry that consistently has excellent marketing, which would you choose? For me it would be either the sneaker industry or video games. I feel like they know or at least knew their audie… more

What percentage of your colleagues in the industry have found themselves out of a job in the last year? What about the last six months? I’d say about 15% to 20% of everyone I know is unexpectedly out … more

What are some marketing and advertising podcasts you have in rotation? I have plenty on my following list but don’t always give them a listen. HBR has a good pod that I think stays relevant with a var… more

I recently had a priming conversation with my boss. I told him that I’m taking the steps to look into being promoted to a senior director. His response rubbed me as if he was prepping me for a no response. Which wouldn’t sur… more

Question.

Could you work for an organization that has decided to capitulate to Donald Trump’s demands to end DEI? What if they were removing or changing language that could be seen as DEI focused in an effort to … more

I am on the fence about the value of attending the Cannes Lions. In the past, I’ve had friends and colleagues ask my opinion about the festival, and let them know that it was a great place to find ins… more

Are you working on any campaigns that include print marketing? If so, share some info about it. Mainly what’s the age of the target audience?

I’m having a conversation about some campaigns where I’m being request… more

Camera on or camera off? Which do you prefer?
I’ve been told that I need to do a better job of having my camera on. My thoughts are it’s a time and place thing. If I’m speaking or presenting, sure. Bu… more

Looking for some more professional development advice. What marketing and/or advertising certifications do you have or are looking to obtain? I’m working on some in AI but I’m open to ideas for others… more

Anyone marketing any major in-person or virtual events? If so, how is attendance performing so far? I’m leading marketing on an in-person event in May and we are lagging a bit behind where we’d like to be. I thin… more

Are there any ASAE members here? I’m a member but I haven’t taken advantage of the membership. What am I missing out on? Where should I start? I’m particularly looking for professional development and networking … more

How are you advising clients to consider using, or not using, Twitter? A client asked me my honest opinion, and I gave it. I’m wondering what kinds of conversations people are having in their professi… more

Being in people management is cool, until you have to DEAL with the people lol.

Dealing with a situation now where someone on my team is leaning on privilege to not do or stall on work being done and it’s getting… more

This was an interesting podcast I was listening to the other day. I think the answer is a resounding yes. As the bigger platforms are becoming bastions for radicalization, does that impact your marketing strategies o… more

What are some major projects that you’re working on these days? I have three that are pretty big. A registration campaign for our annual conference, implementing HubSpot as our new platform and develo… more

Are any of your extended family members struggling with RTO? I know there has been a lot of talk in our industry about return to office, but that’s the marketing realm. I have someone who’s thinking o… more

Anyone in this group interested in mentor/mentee type roles? I’ve been thinking about it as another way to “give back” or “pay it forward” to those that have helped me throughout the years. Do you hav… more

Has anyone tried to use a AI model? I wanted to use one for an upcoming campaign, but not sure which platform to use.

Also, the black voices sound horrible and white.

Where are the popular (read: hiring) roles in marketing right now? Think about industries, roles, companies, etc. If you were advising someone on the next steps in their marketing career, where would … more

I have a green card. Anyone here have stories about going through customs lately?

Looking for feedback on advertising on streaming platforms. I’ve tried to use them for a few campaigns, but I don’t think the ROÍ is really there. If the purpose of the campaign is to build awareness, sure - but… more

Is anyone else getting a barrage of marketing messages related to the tariffs? I’ve had car companies and clothing companies reaching out, hard. The messages are either, “here’s a discount on what we … more

How late do you work on Friday’s? I found myself on the phone with my boss today at 430 and was disgusted. I tend to shut it down around 1. Last year when started summer Fridays and I was SPOILED. So … more

Advertising Pioneer: Barbara Proctor. Was she a figure you were ever taught about? The University of Oregon School of Journalism and Communication turns a spotlight on her… “In 1970, Proctor made history by launching… more

I’m leading the development of a content strategy for my company. If you’ve done this type of work, what are some resources you’ve used to help?

I’m reading the book called The Content Strategy Toolkit and so far… more

Have you ever struggled to make the case for using a celebrity who’s well known in your own community, in a campaign? How did you navigate it?

I keep remembering an issue from a few years back when a … more