According to Newsweek, foot traffic in Target is down for the 11th straight week after rolling back its DEI initiatives. Now, a shutdown is being called for. As a marketer, how prepared do you feel if a brand you were working for faced a boycott?
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Hi fishes,
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To be honest I don’t think there’s much marketing could do to combat the situation if leadership decisions put the organization in the situation to start with. There’s not much that messaging and marketing can do to spin an organization showing it wasn’t or isn’t committed to minority communities