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A community for professionals in the agency and in-house strategy and planning disciplines.
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What are some books you’d recommend to add to your strategy tool belt? What books hone your craft?

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"Being a manager isn’t about having power—it’s about empowering others. It’s about turning vision into action, challenges into opportunities, and individuals into a team. Great managers don’t see… more

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I’m having an interview for a Middle Social Media Manager at Publicis Sapient in Milan. Is it worth it or not really?

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Does anyone know of any agencies in London sponsoring work visas for 3-4 years of paid media planning and buying experience (account manager and above)? Looking to relocate to London from Asia.

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Anyone here a strategist in the gaming space? What does the day to day look like for a brand strategist or a strategist of any kind? My end game in advertising is to work with gaming companies so I’m … more

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How dire is the job market rn?

NYC mid-senior level

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What are the main differences between a senior strategist and a strategy director in terms of roles and responsibilities?

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Dear fellow strategists, has anyone used Fiverr or Upwork to find gigs? If so, what are the pros and cons?

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what does everyone think of starting work at an agency that's rapidly growing? it's been written up favorably on adweek and BOF but it's by no means a 'name brand' agency. will thi… more

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What’s the salary range for a sr. Strategist in Texas?

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Anyone hiring Senior Brand Strategist?

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What's the salary range look like for senior strategy roles on the agency side in LA?

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Anyone here ever notice that the vast majority of work out of Chiat/Day LA is celeb focused? I get it's LA but where is the strategy and creativity.... Celebrities have always been the easy, conventional solu… more

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Does rejection after a time-consuming interview process ever get easier?

Just went through 7 rounds for a Creative Strategist role—multiple interviews, an in-depth project, and a final presentation to … more

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How much do you push back on feedback from your account team? I have an account person, who’s senior to me, who keeps pushing me to make brief revisions that I don’t agree with. After explaining why I… more

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Does anyone have any feedback or knowledge on Martin Retail Group? They reached out to me about a role and I'd love to learn more than what I can find on glassdoor

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Hello everyone,

I'm revising and updating my resume and looking for someone who can provide me with helpful feedback. Thanks in advance :)

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MMGY is hiring two strategists. One for business development team and the other as part of the integrated planning team. The agency focuses solely on travel, tourism and hospitality and is a global ag… more

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I accepted a job about 5 years ago and then rescinded the job offer… I was dead set on leaving my then agency but my boss gave me an offer I couldn’t refuse to stay. I definitely burned some bridges w… more

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My job title says “Strategic Planning,” but some days it feels more like Strategic Mediation. I spend more time resolving turf wars between Product and Marketing than actually… planning. It’s wild how… more

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I spent three weeks crafting what I thought was a bulletproof GTM plan. Then came the board meeting. One comment from an investor and boom: “We’re pivoting.” No discussion, just a hard left turn. The … more

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Had a meeting where someone said, “Let’s just figure out the strategy in real time.” Sir, that’s called winging it. Why do some teams treat strategy like a vibe instead of a discipline?

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Gotta love that we’re in an affordability crisis and yet agencies are lowering their salary bands by $20k from a few years ago.

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What awards stand-out as proof of excellence in Communications Strategy / Planning?

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Question for those of you who've moved from strategy consulting to an in-house corporate strategy role. How has your compensation changed since you made the move, and what kind of impact has it ha… more

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Hello strats! I’m a freelance/independent researcher (tomatobaby.com) open for new projects from July on. My specia… more

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I'm dealing with a major headache where project updates at my current job seem to disappear after every meeting. Have you ever worked somewhere with really bad internal communication? How did you … more

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In your experience, what have been the most effective ways to attract new business in a creative agency? I'm trying to understand where strategy can have the biggest impact on growth – whether through c… more

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What do you take into account when setting your fees for projects, particularly with non-profits? I have a pending contract offer to create a strategic plan for a small non-profit, and I want to make … more

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I'm trying to decide on a job offer after a hiring process that had some questionable moments. Have any of you ever overlooked red flags during interviews and accepted the job anyway? Did things s… more

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Weighing a couple opportunities;

1. FT Position at a well known agency, good title, pay, and location for me but mixed feelings about the accounts I’d be working on.
2. Contract position at a brand I like. Lesser… more

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Do any of the agencies have New Business Strategists? Brand Strategists that are designated to working on pitches as their main job?

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Anyone using Notion? I'd love to hear how. It looks cool and very useful, but I'm not sure if it's worth spending the time learning how to adopt and implement it.

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Hi! I just got my first freelance project, and they’re asking if I can go through W2 instead of 1099. Does anyone know the difference and what’s usually best? Also curious how I should handle it. Than… more

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I’ve been on a never ending interview cycle for over a year now and feel like I’m never going to actually work again.

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So I built a bunch of stuff in AI for the strat team and they all just started talking about themselves and what I “should build for them” instead. WTH?

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Something I've been thinking about lately is the whole "being friends with the boss" thing. It's easy enough to connect with colleagues, but I'm personally wondering if hanging o… more

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London strat friends - how's work going for those in a role and how's hunting going for those without? Any insights? Is the market as bad as it feels?

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What is a reasonable hourly, day, weekly and monthly rate for a strategy director with 14 years of experience? Help please 🙏🏻 is $1,500 a day resonable?

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I'm in this weird spot professionally. There's a leadership role that just opened up, and my odds of actually getting it are... well, effectively zero. Like, genuinely no realistic chance. But… more

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