I spent three weeks crafting what I thought was a bulletproof GTM plan. Then came the board meeting. One comment from an investor and boom: “We’re pivoting.” No discussion, just a hard left turn. The worst part? This is the third time in 18 months this has happened. I want to be adaptable, but I’m starting to feel like a deck-building robot with no memory. How do you stay strategic when your work gets tossed the second the wind shifts? Is this just the job, or am I doing something wrong?

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Until leadership respects the process, you’re better off setting boundaries or walking.

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Isn’t that the nature of working at (what sounds like) a startup? I’m not trying to sound hard ass, it’s just what I’ve heard consistently from anyone who has worked in startups, which is a lot of folks as I’m in the Bay Area. The consistent thread is “it can be fun, but it’s almost guaranteed to be an emotional roller coaster”

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