Related Posts
Additional Posts in Strategy & Planning
Thoughts on VCCP London for strategy?
How are salaries in Montreal for planners?
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JWT Planning Guide (find online as downloadable pdf)
A Master Class in Brand Planning: The Timeless Works by Stephen King
Truth, Lies and Advertising: The Art of Account Planning by Jon Steel
Also, don’t forget an MBA
How Brands Grow by Byron Sharp
The Artful Edit by Susan Bell
Perfect Pitch by Jon Steel
The Long and Short of It by Binet and Field
Never split the difference 📚
It is!! And specially good for selling ideas
To add to your list: For the Culture by Marcus Collins and R.E.D. Marketing Principles by the Yum! guys (can’t remember their names off the top of my head but it’s a great read)
How not to plan
Thanks adding these to the summer reading list
The 10 Immutable Laws of marketing
I really enjoyed The End Of Advertising.
Not a book but a WARC subscription and if you can’t get one then listen to the WARC podcast