How much do you push back on feedback from your account team? I have an account person, who’s senior to me, who keeps pushing me to make brief revisions that I don’t agree with. After explaining why I disagree, this person continue to push. Is it my deliverable, my decision?

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This is a question for your manager.
Your manager will want to hear examples.
In my mind, the question isn’t about pushing back or ownership, it’s about what is the right answer.
In my experience making it about “mine” encourages everyone around you to make it about “theirs” and it gets pretty bad, pretty fast.

likehelpful

That seems like a wise advice. It’s not about who owns it, it’s about what makes it best. My only struggle is incredibly limited access to my manager.

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Depends if the push back is something related to a client situation. As an Account person myself, if gotten into a circle like this before, but the reason was that I was pulled aside by my client and told “you know what we’ve said and where we don’t want to focus. I don’t want to see that again”.

If it’s petty things they are pushing back on then yea that’s dumb and push for what makes sense strategically. But if it’s something that falls into a client politics pocket like I described above, then you have to listen.

Account it also trained and told they are “the last line of defense” between agency and client. That means any deliverable. If it came from the agency, it falls on them.

likesmart

Came here to say exactly this.

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It is your decision. That said, some account people will limit your access to clients and conversations that are key to your ability to do your job effectively if they don’t like working with you. It’s petty but it happens too often. So try to find a compromise if you can.

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It’s not your decision. Strategy isn’t about thinking your idea is the right idea it’s about creating agreement. If something doesn’t agree persuade them that’s the role of a strategist as well as development. Otherwise you will just become transactional and therefore replaceable on the account

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Wow, this I couldn’t disagree more… my job is not about creating agreement, it’s about uncovering insights. This explains a lot about the work I see coming out of Edelman 😂

You’re likely in a matrix organization, and decisions are made by influence rather than strict hierarchy. You may not report to this person, but you’re all partially accountable for the final output.

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