In your experience, what have been the most effective ways to attract new business in a creative agency? I'm trying to understand where strategy can have the biggest impact on growth – whether through content, direct outreach, service innovation, or some less obvious path.

like
Posting as :
works at
You are currently posting as works at

For better or worse, we’ve always found that inbound and referrals are the best — maybe the only — ways to bring new biz into our boutique agency.

When you’re a cost-center service provider, nobody wants to want you until they need you. There’s not much value in trying to attract them until they do. Best to wait until they come to you, then wow them with strategic chops you can apply directly to their needs and business.

Makes for hella lumpy revenue… but at least you’re not gushing money into overhead agency promo with minimal odds of success.

like

At your title, you reallly should know the answer.

like

And...sounds like you're dealing with a reputation issue based on the low hanging fruit approach. And strategy can not fix that for the agency - even if they burn out their super stars trying.

like

New business comes from reputation and referrals. If you are really lucky, and you win agency of the year or a Grand Prix, clients will hit you up.

How can strategy help?

Briefs and insights that spark great work and build the agency's reputation. Overlooked but oh so important.

Really good case studies. Effies, Cannes Creative Effectiveness, IPA are super useful for early stage conversations. Help your new biz team write case studies to show that you solved a real marketing problem.

Create fuel for early new biz conversations. Resist the temptation to be contrarian or obtuse. Come with a point of view about the hidden strengths of the brand or the audience. Ask the new biz team what the top target clients are and design for them.

The most compelling strategy contribution to a pitch win I have seen this year was a strategy team who presented a well researched, high energy ten minutes on the overlooked strengths and capabilities of the target audience. They sealed the pitch in the chemistry meeting.

Related Posts

Hi Fishes,

Just need an advice if we can ask HR to revise offer letter after accepting it by asking her to increase fixed pay?

This is regarding Accenture offer letter.

like

I view fishbowl posts about individuals making 100k to 200k a year, would you mind sharing your experience and resilience on what you do and how you worked hard to get where you are today?

like

Can I get any referal for data engineer position??

like

Looking for a job change, have an offer in pipeline with Epsilon , first will like to know about the company, it's WLB, Clients and Data Science Projects. Secondly I am looking for more options. If anyone can refer me to the companies : Amazon, Adobe, Walmart, Intuit, swiggy etc Product based companies, do let me know.Adobe LinkedIn Intuit Amazon Swiggy Apple Morgan Stanley Uber Walmart Flipkart for Data Scientist role. YOE 5 years+ Much Appreciated.

like

Hi! This is post is for a friend who was recently laid off due to budget constraints at their company. They’re actively looking for new roles in Business Analytics, Finance or a combination of both. Any referral would be extremely appreciated.

like

Asking for a friend - He got Dropbox appointment for November through an agent. The appointment mentions the appointment was made by the agent. Would this be of an issue for his appointment or when coming back?

like

Genpact offered me 27LPA , however i am still to receive salary breakup. How much variable will be there in 27LPA?

like

Can any one help me with career level in Novo Nordisk.

like

On the verge of leaving law but getting cold feet. Could someone talk with me? I feel like it’s just a matter of not getting good mentorship but I’m concerned my feelings might not change elsewhere. I just don’t know. I wish I could just have a mentor and guidance

like

Current: 15L Fix
Loc : Hyderabad (Able to manage and can earn 6-7L extra with freelancing)

Offer in hand
Loc : Chennai
Offer : 20.5 Fix
Variable: 4.2 L
Stock : 3.2 L

YOE : 5 Years

Could you please suggest is it worth moving Chennai with this offer?

like

Hi guys does evaluated in tcs ibegin means offer will be released?

like

PwC Bangalore hasn’t provided the hike o promotion letter yet. Is there a way to see the performance bonus and the hike??

like
like

Do you feel like in some ways you or your team have been performing better during WFH?

like

Thank you to all those that are joining! Hoping to create a space where we can all give practical advice and discuss working as legal professionals in the public accounting field!

like

How to get udemy access in iqvia? Do we need special approval? Please suggest

like

How much hike percent can we expect during promotion from analyst to consultant.

like

I have 7 years of experience in Finance.(more friendlyin AR). Looking for a job change can any one please refer me. Due to low pay I am looking for a change

like

How can I earn more money as a Oracle Fusion Technical Consultant? Do you guys know way to freelance or something?
Help would be appreciated.

like

Additional Posts in Strategy & Planning

What’s a good amount of time to be at the senior planner level?

likehelpful

What’s is like going from social strategy to brand strategy? Advice for making that career jump?

like

Best fine print in RFP history: The number of bidders is less than 2.

likefunny

At what point do you feel it is necessary to trademark a product or new tagline?

like

In general? Or advertising

Looking to bring on a experiential marketing specialist (FT) with 5 years of experience - any idea of the average salary range for such position these days?

like

Strategy is so weird. If you do your job right, you simplify complex things to the point that anyone can feel like an expert.
That's when the danger begins...

likefunnysmart

Anyone have any good diversity training resources?

like

Top agencies to complete an internship in Detroit area?

Can anyone recommend a good headhunter that has experience in placing agency strategists on the client side (not just agency only)?

likehelpful

Brand planners, how much time do you typically get when you’re on a new account writing a brief for a new integrated campaign? Do you find yourself having to negotiate/push back with account folks so you have the time to do it properly? Curious with shortening timelines these days how long you all have to think about a brand brief.

like

Has anyone ever worked with Mark Pollard or Julian Cole? Are they as great as they seem?

likefunny

For a start up,How to do branding?

if you had no limitations & could work in any agency in the world, which one would it be?

How are salaries in Montreal for planners?

like

anyone know which agencies are hiring strategists? job market is supposed to be hot, but not seeing too many job listings on the usual spots (LI, Indeed, etc)

like

I’m a senior planner leading one brand and there’s a new strategist on the team working on a sister brand. They’ve been asking for every strategy deck I’ve made on that brand as an example to go by to inform the thinking/flow on the sister brand. Also because I mentioned it went well with client when they ask. All for sharing thinking w/ the team & I know we feel imposter syndrome to varying degrees, but I also feel like it’s good for planners to find their own voice/style/flow. Thoughts?

like

Developing an outbound marketing strategy for product marketing teams. Best ESPs specifically for outbound emails? Currently used HubSpot for inbound.

like

What are resources to become a better strategist?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal