11 years in advertising. Started at my company 3 years ago as ACD at $125k (they refused to go higher and it was a title and salary bump so I took it). “Promoted” to CD after a year, salary only bumped to $135k (refused to budge again). Have had one raise since then — I make $142k now. Indeed says average in Chicago is $151k but I feel like that can’t be right. I want to be assertive in 2025 and try my best for a proper raise, but what is actually realistic? Small-shop agency, btw.

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Sounds like you got a raise a year since joining - under those circumstances I think the best you'll get is 10%. For more, you'd have to jump.

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CD at 135k????????????

In Chicago in the last 7 years my CD salaries were between $150-185k

How long till you jump and stop been taken advantage of? Senior creatives make your CD salary.

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