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Isn't it just foreskin rebranded?
Pro
It’s 72 Foreskins of Brothers now
Were you as excited when Forsman and Bodenfors came to Toronto?
Pro
It’s a rebrand of Forsman, which was a rebrand of KBS, which was a merger with Cap C. Has the agency gotten better?
72andsunny hasn’t been relevant in years
AFAIK it’s a rebrand of Forsman which is also a pretty successful name in other markets so I’m not sure what we’re expecting here
72&Sunny has more cachet in North America IMO
Pro
Won’t make a difference. They are still just KBS.
That you didn’t mention WK tells you what to expect from this.
Yes forgot to mention WK as it was a few weeks but it’s def part of the excitement.
It’s not like they’re deploying troops here, they’re changing the name on Forsman’s door. And even if they were, what’s a piece of exciting work that’s come out of 72&s in the past few years?
I like the Venmo spot they did earlier this year. And their work for United airlines is nice. They’ve been winning a lot of new business as of late too.
They’re coming to have a Canada presence for GM. They might pitch new business too but it’s just a footprint office for their big new client.
Reference: CP&B
I think that’s just for social & activation.
Brand is with Anomaly & 72.
GM is a many headed beast, no one agency owns all of it.
Rising Star
It’s just a name change, u know?
It’s still Foreskin & Bodenfors
It’s just a rebrand of Forsman right? Or is there new leadership and talent?
Seems like they’re on a hiring spree though so I assume it’d be new talent