72&sunny coming to Toronto is giving me hope that advertising here isn’t dead. Hopefully some great stuff will come out of there to compete with Rethink and Courage.

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Isn't it just foreskin rebranded?

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It’s 72 Foreskins of Brothers now

funny

Were you as excited when Forsman and Bodenfors came to Toronto?

likefunny

It’s a rebrand of Forsman, which was a rebrand of KBS, which was a merger with Cap C. Has the agency gotten better?

likefunny

72andsunny hasn’t been relevant in years

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AFAIK it’s a rebrand of Forsman which is also a pretty successful name in other markets so I’m not sure what we’re expecting here

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72&Sunny has more cachet in North America IMO

Won’t make a difference. They are still just KBS.

likefunny

That you didn’t mention WK tells you what to expect from this.

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Yes forgot to mention WK as it was a few weeks but it’s def part of the excitement.

It’s not like they’re deploying troops here, they’re changing the name on Forsman’s door. And even if they were, what’s a piece of exciting work that’s come out of 72&s in the past few years?

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I like the Venmo spot they did earlier this year. And their work for United airlines is nice. They’ve been winning a lot of new business as of late too.

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They’re coming to have a Canada presence for GM. They might pitch new business too but it’s just a footprint office for their big new client.

Reference: CP&B

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I think that’s just for social & activation.

Brand is with Anomaly & 72.

GM is a many headed beast, no one agency owns all of it.

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It’s just a name change, u know?
It’s still Foreskin & Bodenfors

It’s just a rebrand of Forsman right? Or is there new leadership and talent?

Seems like they’re on a hiring spree though so I assume it’d be new talent

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