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It all depends. The name of the game in a career is to be fortunate enough to be at a company and in an industry that has the wind to its back and some real growth momentum. It’s really helps to align yourself with emerging trends and players. The agency side of the marketing services industry has been under constant pressure for over 25 years now and is finding growth and profitability harder to come by. I don’t see that changing. The Omnicom/IPG merger won’t make it easier short term as more and significant layoffs are almost assured. So, it depends on what vendor you are going to. Network TV sales or being a magazine rep might not be a smart play…. But, people who got in early on game changers like Facebook, Google, Netflix, data management, etc. have had an incredible ride. It’s a bet, and you hope you are making a smart one.
There won’t be agency side no more
Congrats OP!
You’re doing the right thing
Congrats on the new gig! Happy for you to have found a way out.