And the tea at Cannes Lions continues...
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Anyone from MediaCom on here?
give this man a raise.
Chief
What about Italy? Anyone working there?
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To me the jury is one of the bigger problems with Cannes. 2 years ago I was the only person on jury to ever win a gold lion. Three separate jurors had never heard of Dumb Ways To Die. Last year a awarding juror on film had never won more than a regional award in their career. It doesn’t surprise me these type of jurors are awarding a brand for using/stealing artists work or can’t spot a fake campaign with ai press and zero impact. The jurors are the ones trading votes. All jurors should have won the award they are judging, no more case studies. There should be one purpose driven lion category. The rest should just be creativity that solves a legit business problem. And the purpose driven category should get judged earlier to allow for in depth research to make sure the initiative and impact are worthy of awarding. The performative fake purpose driven award bait is nauseating at this point.
No. Not even close the last few years. The last jury I was on, the president of the jury had only won silver in their career. The year prior, a DEI coordinator for a large streaming platform was on awarding film jury. Never held a creative role or participated in the creative process. They were laughing about not even knowing why they were asked to judge.
I hate LinkedIn blowhards as much as the next person. But if I saw this case in a jury, I’d 100% initiate a discussion about the ethics of finding loopholes (never mind that this idea invented a loophole that doesn’t exist) to allow giant companies to avoid paying royalties to artists.
That, imo, is where the jury failed miserably.
Can’t be celebrating and rewarding a huge company stiffing artists out of royalties.
I’m confused. Is this one of the creatives responsible for the Budweiser campaign that had their Grand Prix revoked?
Nah, he's just a freelance guy who was quite relevant and still has a say out there calling out the fakeness in our industry.
Love it. Hold them all accountable.
Rising Star
Tagging the jury members who haven’t even seen the case study that brags about not paying artists is holding who accountable exactly?
How is the blame on the judges at all if they were given misleading information by the candidates? Sincere question
They talk about the loophole in the writeups. And, ethically questionable as it may, it’s the loophole that makes this idea award worthy. Otherwise it’s just ripping off a TikTok trend.
Wait the campaign that stole music won a Grand Prix?
Yes. A gold and some bronzes as well if I remember correctly
Yeah, I think it’s important to separate the two things like FCB1 is saying. If you’re going to call out the mediocre tastes of the judging pools that seems like a larger convo worth having. But attaching the blame to this specific set of judges doesn’t feel like it will actually change anything in the broken awarding system.