Any advice for a flailing recent portfolio school graduate who is struggling to land anything? Finished a program last spring and have been the mayor of skunk city since. I have done portfolio reviews and have gotten positive feedback but have only been able to score an email exchange in which the CD ghosted me. I am in my 30's so am being realistic about most likely not landing at big shops but ya guy's gotta make a living. Do I aim for in-house? Smaller agencies? Give it up and pivot?

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Find 10 people on linked in, guess their email (or find it) make a loom video (so you know if they watch it) and pitch yourself. If 2/10 reply, that’s a good rate, then just do 50 more.

People hire people not names and resumes.

CDs are stupid busy so it’s not personal

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Check out the website: Talk to a Creative Director and make some appointments with the CDs on the site. Ask questions. Show your favorite project. Start creating a list of people to keep in touch with and network with. As others have mentioned, Jan and February are usually slow hiring months so now’s a great time to network.
Depending on your location, go to as many networking events as you can: CreativeMornings, One Club, etc. Join industry clubs!

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Thank you! I didn't know this existed. I sent over my book earlier today.

The market is tough. Very tough. Just get what you can (agency, in-house, freelance) and just keep going at it.

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Reach out to CDs individually and ask for advice on your book. It’ll get their attention, and may get you a job. Those personal connects matter.

Then, I’d take their advice and tweak your book. Or keep improving your book. The hard part about graduating during a recession is that you don’t know if your book is the problem or the economy. But when/if shops do hire again, you’ll be up against stiff competition, so your book can never be too polished or impressive.

And lastly, yeah, pivot. Or pivot in a way that means you won’t have to rely on ad agencies. Become an influencer. Find a content creator niche. There’s still money to be made in this industry, but for my $$, the biggest success of the last ten years have been the Breaking and Entering guys who couldn’t get a job in the industry so they carved out their own service.

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Give up and pivot. Nobody is hiring. And you’re looking at maybe a five-year career if and when you do get hired. If you weren’t hired immediately out of ad school, your chances are slim to none - as evident by what you’re going through.

Don’t mean to sound harsh, but it’s just the reality of the industry right now.

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CW1 tryna thin the herd

Are we talking early 30s or late 30s? If early 30s, hold out for a few more months to see if the market improves for junior positions, then pivot. If late 30s, get out while you can.

I'm currently in-house and it sucks right now. No one has any budget to do anything cool or interesting and leadership is investing heavily in generative AI to replace us. I'm currently trying to pivot to a more general product/brand marketing role.

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If you have some savings from your last career, keep trying. The market could improve in the next few weeks. You have a Master's and a creative portfolio, have you ever considered creative strategy? It still involves a lot of ideation and it's a little safer from AI replacement.

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Age means nothing when it comes to breaking in. It’s just years of experience that matters when it comes to eventually being unhirable.

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Thats not true. People don’t get phased out because they’re too experienced, it’s because companies want 25-40 yo creatives to speak to youth wit 25-34 yo target market. It’s 100% age related. Sure, some people may become overqualified or overpaid and age out that way, but I doubt that will be OP.

So while you can start out at any age, you have a much shorter runway to make a living.

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Job Propulsion Lab has a free Career critique. It’s thorough and may help identify portfolio and job search improvements you need to make. Https://jobpropulsionlab.com/free-resources

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Can you message me your portfolio link?

@ copywriter 3, I have a gmail...I believe they were referencing messaging directly through Glassdoor, which I can't do...

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Additional Posts in Copywriters

When non-ad ppl ask you what do you do? In terms of title; do you tell them “copywriter”? Or immediately assume they dont know and might confuse it with copyright infringement, and just end up telling them that you’re a writer or a creative director, and skip the hassle

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Do you charge your clients for time spent on email communication?

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Note to writers: the phrases are “centers/ centered on” and “revolves around.”
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I once had a creative director tell me to add a blog of my own to my portfolio to make it more personal. Thoughts? If you’ve done this, how did you approach it?

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Thoughts about going back and forth between agency and in-house? Is it a good/bad idea? Is it even possible?

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Spec Ad: Olympia Beer
Slogan: Powered by Mystic Clearwater
Headline: It’s the Water. What is the Water?

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Today is supposed to be our “day off.” I always laugh when I see emails announcing special days off. What’s even funnier are the reminders about “half days.” Hilarious.

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Who’s working in house in LA? Where? Doing what?

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"Use the approved language."

"Why'd you use this language?"

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If you are approached for copy position with a company called LadyBoss... RUN! I don’t know racket they’re running but they set up a video conf with a bunch of copywriters interviewing simultaneously.

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Has anyone put work in their book that the client denied? I wrote some pretty great lines for a client and it’s like they hate creativity. I really want to put them in my book, is that a bad idea?

Sick of writing emails client-side all day and can’t seem to get into an agency. What’s another career path for a copywriter? Getting too old to try and become a teacher or anything.

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I keep getting recruiters asking to apply for new roles, which is what I thought I wanted because I’m not growing at my agency. But I’m so fatigued I don’t even know if I want to stay in advertising. Have y’all left or took a break to do something different? What did you do?

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So, you’ve reached the stage of your career where you care more about cashing a fat paycheck than making “creative ads”. You’d rather have the resources and free time to fulfill your creative itch outside of work than try to sell the next big idea to an 28 year old marketing manager with an annual budget of 150k. How do you make the absolute most money as a copywriter while still working a 9-5? Asking for... a... friend?

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I'm not the best at coming up with lines on the spot. I can write good lines when I'm by myself in front of my laptop, but not when I'm talking with my CD or someone else. Is this considered an issue?

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I don't know if this is a recent change but I’m seeing postings for junior copywriter/community manager roles. Have these roles always been attached or posted at a junior level? Is this merged role worth considering as someone young in the industry with more traditional intern and freelance copy experience.

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Shout out to everyone who’s ever had a white paper to “copyedit” that they just ended up rewriting entirely. I’m there today.

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Would you apply to this COPYWRITER job even if you don’t have any of these skills? Ps they have lots of other requirements too

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wisdom on getting promoted to mid-level at the same agency? I’d hate to leave but I’m coming up on 3 years of (real) experience & my agency is known to have CDs come in as seniors so I’m pessimistic

Trying to break into advertising, specifically copywriting.

Are there any programs, schools, or courses that I can complete online while also working full time? Thanks!

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