Any advice for someone looking to make the move from account management to a copywriter role? Best resources/methods to help build my book?

Posting as :
works at
You are currently posting as works at

You’ll have more a future with an account background than “creative.” Account experience gives you more options. There’s an army of us late 30-something creatives trying to GTFO. But we don’t have the skills to do anything else.

likehelpful

Take portfolio classes if you can. Don’t need to go full on ad-school, but just a couple of classes that will help you develop some good spec campaigns. And while you’re doing that, make friends with the creatives you’re working with, especially the CDs, and let them know your ambitions. Ask to help out on the shit nobody really wants to do, like social posts and banners. Do a good job with whatever they give you. Keep doing both the actual work, and developing your spec work, and you’ll get there.

like

Disagree with ACD1. I was an AE and I have an MBA and I’ve been way more successful as a writer. If you’re a good writer and have account skills you can go far.

like

I recommend in-person classes. I’m not familiar with any good online programs, but one of the most important aspects of portfolio school is learning how to work with a partner and that is going to be much easier to learn in person.

like

In NYC, in person classes at SVA or AdHouse are both worthwhile. Online, there’s more options... one site I can definitely recommend is 101theadschool.com - they used to do in person classes but moved online - same instructors though, and they are great. I switched to copywriting myself from design, and I owe a lot of it to the work I did with Lee at 101.

like

As much as it pains me to say it - do some freebie work for a smaller agency/freelance friend... good way to write a lot and build a book.

Personally, I shifted from account manager to a strategy position, and once I moved again I took a creative strategy role with full copywriting duties - now I write more copy than anything.

like

Go to a small agency where you can have the opportunity to wear multiple hats. That’s the hard way that might not work. Portfolio school is a much clearer path and has a higher success rate.

like

I also recently made Facebook group to help connect aspiring creatives to build their portfolios together. I made mine on my own and it was so hard so I hope this helps!
Www.facebook.com/groups/makeadswithme

like

I think doing free work if you can get some isn’t bad advice but it’s definitely more important to have the type of work you’d want to make versus crappy website copy for example. You’ll have to make spec (fake ads) to show your thinking . It’s hard but you can do it! Finding a partner is the hardest part I think

like

Thanks everyone, so you wouldn't recommend portfolio school? Seems like it helps consolidate everything but the only downside is cost. Does anyone know the rough avg it'll set me back by?

like

If you want to and can afford it, sure, but it’s not like your only two choices are going to portfolio school or not getting a job. You can make your own way.

like

I also think downside is time, but like acd 2 said, if you can afford it it’s definitely a great option but there are other ways.

like

ACD1 Do you mean options specifically outside of advertising? I've always been a creative and have only entered advertising through account since it's how I was introduced. But would love to hear more since being pigeon-holed is something I'm definitely afraid of.

Thanks all! As far as portfolio school/classes, which do you recommend? Especially since I'm working full time in NYC. Would online classes help?

Absolute first thing, pick up a copy of "Hey, Whipple Squeeze This." Second thing, read it. Then go from there.

Related Posts

Hi, I want to apply for UX Designer role Accenture. YOE: 1
Help me understand the process.

like

Been in Sales for 12years, done it all from transactional to complex, from 10k to 650M and from local to global, and 2 weeks to 24 months Sales Cycles - now aiming to move into a management role within the next two years, ideally mid sized business, build and execute a strategy for growth, shape a vision and drive the overall success on a more strategic level. Led teams and managers.

Masters and getting my MBA done currently - any advise what is key to make it happen?

Deloitte any fish with thoughts or information about the Global Strategy & Innovation team? Interviewing for the Manager level role and want to make sure I know what I’d be getting into

like

I’m currently working on my Juris Masters in American Legal Studies online. It has been stressful beyond belief!!

I want to go to law school but I found passion for education law and working in the government can I do that with this Masters or should I keep going towards law school?

like

Are any firms hiring for fdd with just audit experience? Third year audit manager here. I’d be willing to come in as a senior if needed.

like

Mid level role at health tech Series B, 50-100 employees, Tier 1 city with 140K base and 20K in options. Base is higher than current salary but overall package lower due to bonus & 401K. Worth a shot?

like

Hi Fishes,

I have worked as a contingent employee in JPMC in one of their project.
After how many days can I apply for a permanent role with them ?JPMorgan Chase

Hi fishes,
Any idea when will ibm India opening their office. Is it fully work from office or hybrid model?

like

Dear Fishes,

Could someone let me know which is better to join IBM or deloitte USI both are offering same package?
Experience: 3.10 years
Role: Automation testing with selenium and Java

like

I’m located in WA and have been working as a certified medical assistant and front office specialist for the same organization and have 10-11 years experience. I graduated with my BS in Healthcare Management last September and I’m currently fast tracking my MBA in Healthcare Management. I have been applying for leadership roles over the last year and haven’t made any headway. I’m looking for some advice on actually moving into a role utilizing my degree.I currently make $25.80, with a raise soon

likehelpful

Could you help me with referral .

I have 11 years of experience all into automation testing. I have exposure to functional testing as well.

Key skills: Selenium, core Java, JMeter, UFT, Jenkins, API Testing, DB Testing. Agile

I am now serving notice period. Remaining Notice period is 2 months.

like

Would like to hear your opinion:

I am new recruiter with about 2 yrs experience within people practice ( learning & development - Employability support - and now recruiting)

I am keen to transition to FAANG/UK but not sure if I should continue in people’s business! Or should I try RPM/APM opportunities as I am currently leading full cycle work with cross functional teams I feel that might be nice thing to take a look at.

Is there other promising career paths I can transition to within tech?

Just received an offer with expected / standard salary for role but no signing or relocation bonus. They know I don’t have any other offers which is why I assume they didn’t offer any signing bonus - do I have any chance of getting one without “leverage”?

likehelpful

What aspects of international development are you most interested in and what plans do you have to make the switch (for those that aren't working in this space yet)?

like
like

Deciding between PWC Core Assurance or KPMG Internal Audit for associate role. Any advice guys ?

like

Thoughtworks hiring for senior data engineer. DM me for details

Post Photo
like
like

Just applied for a KPMG M&A Senior Consultant position. Connections and recruiter made it pretty clear I’d be coming in for an interview. Currently at IBM GBS. Previous M&A exp + consulting exp

like

Looking to help a first year attorney lateral to a firm in LA that specializes in L&E defense, or has a good practice team. Any recommendations on teams that have a hiring need?

like

More Posts

Hi fishes

Looking for a job change for my friend as a Salesforce Developer
He's having a 3 Years of Experience

Any reference please let me know.

Preferred location: NCR/ Remote

like

How to be good at Sales and have a charismatic personality?
Any words of wisdom? Any great books to read? Any other recommendations?

like

Welcome! Hopefully this is a good space for professionals working in the mental health sector to make connections and feel connected. This is a safe space, so feel free to talk about difficult situations and bounce ideas off others. Dude to the nature of this profession, there may be uncomfortable topics discussed in this forum.

like

Hi I’m in the interview process at PayPal and negotiating salary. The position is a Manager L 25 in Reg Reporting and I’m trying to figure out a range for Florida but can’t find much at all. Any guidance would be very appreciated

like
like

My husband has 3+ years of experience specializing in PL/SQL Development. Anyone have a lead for remote PL/SQL jobs? He's mostly looking on LinkedIn and working with recruiters, but is there better places to look? ZipRecruiter?

like

8 year android. current 16 ctc.
ibm offer 7b and 20. is it low? can i negotiate without counter offer?

like

Hey Bowl,
I work for a late stage(ipo) start up, earlier this year we were acquired & since then they got rid of our yearly bonuses and gave us an ESOP grant.
2 RIFs later we are almost bare bones. Since we are coming up on our usual yearly evaluations many of us assumed (with multiple conversation from our managers) that pay raises and promotions were due.
In a recent All hands we found out that this year there will be no pay raises nor promotions based off merit. Is it time to jump ship?

like

Anyone join Guidehouse recently? How was the experience and did you get a great offer given the transition? Any issues?

likehelpful

If this drags on until November how the heck are we gonna do an election? At least the campaigning seems to have been put on the backburner

like

Deloitte GPS folks, can I get the scoop on the background check process? How long does it take, how thorough is it?

like
like

Hi, Fishes! What areas of law would you say are likely to land you a position in BL from a small firm?

likehelpful

Good day :) I hope everyone is doing well. I am requesting assistance from anyone in regards to a question that a Recruiter posed to me in a series of questions. This process is not that same that I am use to while working as a Recruiter Coordinator. Nevertheless I really want this job and I know that I can and will excel in the role. Yet can someone assist me one on one with one of the pre interview questions, to help me better understand? I greatly appreciate your feedback, time and support.

like

My sister is turning 30 in rehab this week, and I want to send her a birthday gift that she'll appreciate, but also that might be helpful to her as she transitions into a new sober life.

Any recommendations?

like

Downloaded the “Days” app. No frills, no extras. Just a number staring you in the face. I’ve made it almost habitual to open and check... even multiple times a day when I know the day counter hasn’t changed, but it’s helping and encouraging. Each day is a sense of accomplishment and a win over the pull of my own thoughts. Forcing my willpower into further restraint. 10 days strong so far.

like

I'm not hung up on PE/buy side exits, not closed off but nbd. Would be just as happy to stay and make MD (or exit into corp dev if I want an easier life when I'm older)

My dilemma:

I'm at a LMM investment bank. Can get crazy sometimes, but otherwise chill. Typically done around 7-9 pm, had maybe three 1 am nights. Haven't worked a weekend in over a month. Fridays almost always done at 5 pm.

Have an offer at a reputable MM bank but probably pretty sweaty. Worth the move?

like

Hi, I'm on my NP and I have 15 ALs to encash. How much will i get on 1 AL while encashing? How is this calculated?

like

Any other postdocs dealing with the crippling anxiety of disappointing all your mentors/supporters in science by leaving academia? I know it’s my life but….

likehelpful

Rumours of mass defection if the split goes ahead. Who in this bowl is planning to leave? And if you're thinking of staying, what is your rationale?

like

Additional Posts in Copywriters

🤝 Pay it Forward:

Drop a piece of advice or wisdom that has seriously helped you as a copywriter! Help another user and pay it forward. 👇

likehelpful

🌴Copywriters in Miami🌴 If you’re looking for a full time gig at a growing agency, please DM me. My agency has an opening.

like

Always painfully funny lol

Post Photo
likefunny

Anyone know of going freelance copywriter rates in Tennessee?

like

Anyone else in here really struggle with CD’s with art backgrounds who have no clue how to articulate what they want in a line?

likefunny

How do you say “buy this product” in a headline without saying “buy this product”?

Sincerely,
A Junior Copywriter with a shitty brief and an even shittier turnover time 😭😭🥹

Any mid-level copywriters looking for work? We had another writer leave and are looking to fill the position. It's a small shop with incredible creative leadership and fun food accounts. Trust me, you’ll get a lot of opportunities and have a blast. PM a link to your book and I'll tell you more.

like

Does anyone else balk a little bit when applying for jobs and the recruiter or job description mentions a lot of blog writing and other content like that?

like

I'm new-ish to copywriting after working as news reporter and TV host for years. I'd like to start putting together a portfolio of my writing, but I'm not sure what a marketing copywriting "book" should look like. I have emails, blog articles, promotions etc. Any good examples or resources you could share?

like

I’m good at conceptualising — but how can I become a better writer?
I saw some copywriting courses on ‘42 courses’. Does anyone have any experience with their courses? Or have any other recommendations?

like

There’s an Art Director at my job who helped with a new business pitch and came up with the WORST headline construct without consulting me or any copywriter. (Cont)

like

What are the best agencies for first year copywriters?

like

Has anyone put work in their book that the client denied? I wrote some pretty great lines for a client and it’s like they hate creativity. I really want to put them in my book, is that a bad idea?

I once had a creative director tell me to add a blog of my own to my portfolio to make it more personal. Thoughts? If you’ve done this, how did you approach it?

like

So, you’ve reached the stage of your career where you care more about cashing a fat paycheck than making “creative ads”. You’d rather have the resources and free time to fulfill your creative itch outside of work than try to sell the next big idea to an 28 year old marketing manager with an annual budget of 150k. How do you make the absolute most money as a copywriter while still working a 9-5? Asking for... a... friend?

likefunny

Hi guys, may i ask how do you guys prepare a creative deck for proposal to a client?
I’m so curious about how other agencies in other countries prepare their deck..
Well, i’m from Indonesia and somehow i believe there’s quite a difference.
Thanks!

like

Any good job boards besides LinkedIn for creative staffing? I’m on working not working but that doesn’t seem super busy.

Wondering if there’s any industry or city specific stuff out there?

like

To any copywriter reading this. Can you share what an amazing portfolio looks like. I want to see what I'm lacking.

like

ISO a copywriter or technical writer who specializes in writing job descriptions or HR material. If you are that unicorn or know someone who is, could you send them my way?

I have a connection here in Atlanta who is in need of such services. You don't need to be local, FYI.

like

Anyone else unemployed and trying to stay mentally sharp during *gestures broadly to everything*? Thinking about taking an online class or something. Suggestions?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal