Any recommendations for learning more about programmatic?

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Academy from Ads. Google. YouTube.

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Tradedesk and Mediamath offer free training directly thru their sites, IIRC.

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DSP training is great as a 101, but always very bias

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Ask your programmatic counterparts/lead to give you a 101

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TTD is offering free, in depth programmatic training to select agencies. If your media team is managing buys within their DSP - ask your TTD reps

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Google and Youtube (no jokes). If you have some traders in-house, get ‘em some treats and they should help you :p

Try to talk to someone who actually manages campaigns inside any of the major DSPs. They should be able to give you the real scoop.

I've done DSP training from most big DSPs and they all have some bias towards there own product ( sometimes this bias is very significant too). If you're at an agency which has its own trading desk, they will always be your best source of info

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