Any thoughts on burson? Especially creative?

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The ECD of North America is a wonderful creative leader. Very dedicated to his team.

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No really creative but then with Edelman it’s only really certain accounts that are too

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It’s PR.

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Despite all this, they succeed in selling in low grade ideas because their clients are usually PR people, so while Marketing and Brand clients are squeezing “creative” agencies on round sixteen of ideation, Edelman and Burson are executing round 1 ideas. So, lower quality but gets you book material.

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It would be like Edelman 5 years ago. Creative for earned but not yet creative for paid as well. So lots of opportunity to convince account teams and clients you can pitch more than events/stunts and lots of collaboration with account teams coming up with ideas as well. If that’s your thing.

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To answer OP, the Burson creative leaders I’ve met seem to be growing their teams and getting shots at bigger briefs. Worth a look.

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The problem with PR and creativity is everyone within a PR “firm” believe they can easily come up with great ideas, even the coffee lady. Ironically when you actually put one in front of them, they couldn’t tell what is good.

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I know 2 former employees and have not heard good things…

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Delicious, spreadable cheese

The merger has been challenging. A lot of potential but clients tend to be corporate and don’t come to Burson for creative work. Totally believe in Taj Reid’s vision - he is an incredible leader and will make positive change in the agency… it just might take a few years.

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