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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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No, we rarely have any sports campaigns. Last year was the first time we did something for the Super Bowl, and it kind of flopped. To be fair, it doesn’t make a lot of sense with the brand anyway.
Not just your Bills bias. Josh Allen really is everywhere right now 😅. We’ve got a sports campaign running this year too, and the engagement around fan energy is huge.