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Put the ad books aside. Read "Creativity INC." by Ed Catmull. Helps you think about team setups, idea generation, and company vision from a different angle.
I read that! Incredibly book about fostering creativity told through the meteoric rise of Pixar!
Thinking, fast and slow - Daniel Kahneman
Dear lord, yes! This book was incredible and it altered a ton of my daily life tasks.
Not advertising but Barbarians at the gate is in a similar vein and was a great read.
Ok I happen to have this at home because of an old WSL brief. I'll check it out - thank you!
My fav ad book
Advertising for Skeptics by Bob Hoffman
You might enjoy Badvertising by Jim Morris
Thought this was Tucker Max. needed a second glance
I think youre cool.
It’s weird reading a book about people who you work with and then bumping them into them in the elevator.