Anyone have range for SVP Strategy for big agency (BBDO, McCann, Saatchi, Publicis.Salient) in NYC for global marquee client? Any negotiable compensation areas (bonus, sign on, etc.)? Also coming from client side with over decade of experience.

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Ask for $2mil

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We need to take some air out of the title inflation. SVP can mean a lot of things. More creative and indie shops downplay titles while Madison Avenue pumps hot air into them. An EVP at Publicis might be a group strategy director at Droga. So let’s look at the role. Say you have a decade of experience, and the authority to pivot an account with VP clients, your market rate is in the low $200s, $250k if you are exceptional.

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I’m a VP and lead the social and content team (6 of us). Report directly into the CSO.

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$200-$250 depending on account, years of experience and direct reports.

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If you mean you are running a big demanding marquee account, like IBM at Ogilvy or Verizon at McCann, it could be up to the low $300s.

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Well yeah.

Agree with above, 200-250 range, however if coming from client side with zero agency experience in house, likely 200 and then negotiate for higher at your first review.

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$200K+

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Should be in the $200 range but depend a ton on experience. At around a decade I’m guessing $175ish

$175 is low. Should be over 200. Agencies don’t do much in the way of sign on bonuses and stuff these days.

200k

$200-250k

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