Anyone know of any great articles or advice for building a multi-sided platform at the beginning of that platform’s life? I’m building a video platform for education (user-generated chunks, kind of like YouTube or TikTok but specific to education vertical) and I’m thinking about early strategy for content acquisition, would love to hear what other entrepreneurs have done. Both strategic and tactical resources appreciated!
#startup #marketplace #UGC #education #learning #strategy

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Platform Revolution is a great book for this! I’m super interested in platform structures and the roles different parties play, if you’re looking for any input

smarthelpful

Awesome, JP1! Is that the book by Geoffrey Parker? Looks great! Happy to chat, find me on LinkedIn and we can set up a time: https://www.linkedin.com/in/tjacksonfoster/

P1, would love that, just DM’d you

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For inspiration, checkout the Australian startup Lumination.com.au. They specialise in Education, STEM, using AI and VR for learning.
They have blog content and case studies.

Your priorities/goals might be to create brand awareness, then building a customer base that is ready to convert (customer acquisition).
To start in social media and content creation, you might want to cluster the type of content you intend on posting:
- educational, informative to create an audience of followers (CTA: save this resource, refer or share this resource)
- entertaining, relatable content to build trust and followers (CTA: likes and comments)
- promotional (CTA: book a demo, free trial, etc) to promote conversion

Don't forget to measure your ROI, validate or refute your assumptions, refine and re-iterate.

In terms of "content acquisition" (do you mean creation?), don't hesitate to outsource or asked guest bloggers amongst the influencers of the industry.

There are many strategies and tactics in the early stages. But only 2 things really matters in marketing: relevancy and consistency.

I hope this helps.
Let me know.

smart

Interesting thoughts H1! You’ve structured some of the thoughts I’ve had, and then some.

We currently are focused on one subject for MVP. We selected AP chemistry because it’s highly visual for fun demos and experiments and there is a lot of cool content on TikTok already that we’re trying to get creators to port over to our platform. That’s why I say content acquisition, because we’re not creating the content ourselves, we’re enabling education-focused creators to make content for our platform. We then will make money through sponsorships by companies whose products use Chemistry principles, but want to keep access to the majority of content free.

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