Are awards over? The work that wins is either rare outliers or outright fakes. I think the only way to win these days is to fake it good enough not to get caught (or be lucky enough to have a client who has wins linked to their own KPIs)

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Given how much money award shows make, how they give agencies a metric to rank themselves for new business, and enable the gatekeeping of hiring, bonuses and promotions…why would they be over?

This is just the latest episode of faux outrage when something pushes things a bit too far and we remind ourselves how much BS we consider acceptable.

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The LiA deadline is coming up!

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We’ve always been faking it and so much is tied to awards it’ll be hard to break the cycle.

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